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Open-to-Buy Calculator for Retail Stores

Calculate how much you can spend on new inventory this month or season. Open-to-buy planning keeps you from overbuying (tying up cash) or underbuying (losing sales to empty shelves). Built for independent retailers, gift shop owners, garden centers, and home decor store buyers.

$0.00 Open-to-Buy (at retail)
0.0 Stock-to-Sales Ratio
0 Weeks of Supply
Month Planned Sales Markdowns BOM Inventory EOM Inventory On Order OTB (Retail) OTB (Cost)
TOTAL

What Is Open-to-Buy and Why Does It Matter?

Open-to-buy (OTB) answers the single most important question in retail buying: "How much can I spend on new inventory right now?" It's the difference between how much inventory you need for the period and how much you already have on hand or on order. The result is a dollar amount — your purchasing budget.

Think of it like a checking account for inventory. Your planned sales and markdowns are money going out (inventory leaving your shelves). Your beginning inventory and on-order goods are your current balance. Your desired end inventory is the minimum balance you want to maintain. OTB tells you how much you can "deposit" (buy) without overdrawing.

Without an OTB plan, most independent retailers fall into one of two traps. Overbuying means tying up cash in slow-moving inventory that sits on shelves for months, eventually getting marked down at a loss. You wanted to carry those new candles, but now you can't afford to restock the hooks that actually sell. Underbuying means running out of your best-sellers mid-season — customers walk in, don't find what they came for, and leave. Those lost sales never come back. OTB planning prevents both.

OTB = Planned Sales + Planned Markdowns + Desired End Inventory − Beginning Inventory − On Order

Here's what each piece means. Planned Sales is how much you expect to sell during the period, at retail prices. Planned Markdowns are any clearance discounts or promotions that will reduce your inventory value. Desired End Inventory is your target stock level at the end of the period — the amount you want left on shelves to keep selling while your next orders ship. Beginning Inventory is what you currently have. On Order is inventory you've already purchased from vendors that hasn't arrived yet.

All values are entered at retail price, not wholesale cost. This is because your POS system, inventory reports, and sales data all track retail values. The calculator converts your OTB to wholesale cost automatically based on your margin, so you know exactly what to write on your purchase orders.

How to Use Open-to-Buy Planning

1 Forecast your sales Start with last year's sales for the same month. If you sold $12,000 in April last year, that's your baseline. Adjust up if you're adding new product lines or running events, adjust down if you lost a category or foot traffic has dropped. First-year stores without history can use industry averages or their first few months as a guide.
2 Count your current inventory This is your beginning-of-month inventory at retail value — the total dollar amount of everything on your shelves and in your stockroom, priced at what you'd sell it for. Most POS systems (Square, Shopify, Lightspeed) can generate this number automatically. If not, a physical count or reasonable estimate works.
3 Set your target end inventory How much stock do you want on shelves at the end of the month? This needs to be enough to cover the next month's sales while you wait for new orders to arrive. A common rule of thumb: your end inventory should be 2–3 times your next month's planned sales. If you're heading into a busy season, aim higher. Heading into a slow month? Lower.
4 Buy to the plan Your OTB number is your spending cap. When a sales rep shows you an exciting new product line, check your OTB first. If you've already used your budget, either pass or cut something else to make room. This discipline is what separates profitable stores from ones that are always "cash poor" despite full shelves.

A Quick Example

Say you run a gift shop and it's the start of April. You expect to sell $10,000 this month. You plan $500 in markdowns on clearance Easter items. You have $25,000 in inventory on shelves right now, and $3,000 in orders arriving from vendors. You want to end April with $22,000 on shelves (enough to cover May while new orders come in).

OTB = $10,000 + $500 + $22,000 − $25,000 − $3,000 = $4,500 at retail. At a 50% margin, that's $2,250 at wholesale cost. That's your April buying budget. You can place $2,250 worth of wholesale orders this month and hit your inventory targets.

Retail vs. Cost OTB

The OTB formula works in retail dollars because that's how your inventory and sales are tracked. But when you pick up the phone to place a wholesale order, you're spending cost dollars. To convert, multiply your retail OTB by (1 − your margin). At a 50% margin, a $10,000 retail OTB means you can spend $5,000 at wholesale cost. At a 60% margin, that same $10,000 retail OTB is only $4,000 at cost. This calculator shows both numbers automatically.

Frequently Asked Questions

Open-to-buy is a budgeting tool that tells you how much new inventory you can purchase for a given period. It accounts for your planned sales, current stock on hand, items already on order, and how much inventory you want to have at the end of the period. The result is your spending limit for new wholesale orders.
Most gift shops aim for a stock-to-sales ratio between 2.0 and 4.0, meaning your inventory at retail value should be 2 to 4 times your monthly sales. A ratio of 3.0 means if you sell $10,000 per month, you should carry about $30,000 in inventory at retail. Higher ratios make sense for stores with broad product assortments; lower ratios work for stores with faster-turning goods.
The standard OTB formula uses retail values because your sales data, inventory counts, and POS reports are typically in retail dollars. Once you have your retail OTB, convert it to cost by multiplying by (1 minus your margin percentage). For example, a $10,000 retail OTB at 50% margin means you have $5,000 to spend at wholesale cost.
A negative OTB means you're overstocked — you already have more inventory than you need to hit your sales targets. This usually means you should hold off on new purchases and focus on selling through what you have, possibly with targeted markdowns or promotions. It's also a signal to reduce your orders next season in that category.
Most independent retailers recalculate monthly. At the start of each month, update your beginning inventory, review actual sales vs. plan, and adjust your OTB for the remaining months. Stores with high-volume or seasonal businesses may benefit from weekly reviews during peak periods like holiday or spring garden season.

More Retailer Tools

Retail Markup Calculator — Enter your wholesale cost and desired margin or markup to instantly calculate your retail selling price and profit per unit.

SKU Generator — Create consistent, well-structured SKU numbers for your retail inventory. Build a naming system that scales with your store.

Reorder Point Calculator — Know exactly when to reorder a product so you never run out of stock or tie up cash in excess inventory.

Sales Per Square Foot Calculator — Measure your store's revenue efficiency and compare against industry benchmarks for gift shops, garden centers, and home decor stores.

Last updated: March 2026

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